Product marketing pages
Tide POS
Outcome
Cut bounce rate 24%
Year
2024
Product marketing pages for Tide POS, focused on clarity and conversion across every device.
Clarity at every step
Tide POS had a strong product but pages that asked visitors to work too hard. We rewrote the structure around one job per page and removed everything that didn’t support it.
Less friction, less bounce
Clear hierarchy, generous spacing, and decisive calls to action made the pages easier to scan on mobile. We cut copy that explained features and added copy that explained outcomes.
Bounce rate dropped 24% as visitors found their answer faster and moved deeper into the funnel.