Marketing site rebuild · Framer
Northwind Finance
Outcome
+38% demo signups
Year
2025
Northwind Finance needed a marketing site that felt as trustworthy as the product. We rebuilt it in Framer with a clear narrative and a faster path to demo.
The challenge
Northwind’s old site buried its strongest proof points under dense feature lists. Prospects landed, scanned, and left without ever seeing why the platform was different. The goal was to rebuild trust and shorten the route from curiosity to a booked demo.
We started by mapping the questions a finance lead actually asks before signing up, then structured the entire page around answering them in order.
What we did
A new modular system in Framer let the team ship pages without design debt: a confident hero, a proof strip, and focused product sections each ending in a single, obvious call to action. Motion was used sparingly to guide attention rather than decorate.
The result was a measurable lift in demo signups and a site the marketing team could finally update on their own.